Saturday, 13 February 2016



As promised in my previous post I was to  touch upon the fruits of Image Building and how YOU can be in CONTROL of your PERSONAL BRAND IMAGE.  Self development is the greatest need . But I just thought i should first bring in the aspect of "Collective Brand Strength" for a material difference to humanity.

A Country Brand is a nothing more than the collection of the citizens’ brands.
Therefore Brand India is the collective brand strength of all Indians put together. The ‘Tragedy in Perpetuity’ is that each individual is not given the importance and the opportunity to build himself or herself as a brand. In-fact individual Indians do not believe that they are Brands Unto themselves and that their combined strength can be extraordinary.  
The confluence of individual brand powers into a single direction can have an unimaginable impact to create, capitalize, innovate ,  re-create and flourish . This is the key to leadership.
Why is it that the US invites the best talent? Why is it that America is the most progressive country and considered as an undisputed leader in Business & Politics and Power? This is only because of the myriad legs it stands on , are strong. These legs are its people.
Let us, through the platform of “Build Your Personal Brand”, spread the realization that each individual is a Jewel and each of these Jewels CAN be Branded. Their preciousness and their worth can be capitalized upon with the support of products, services and guidance. Let people first realize their need to realize : then observe the image they carry : then identify the desirable and the undesirable images attached to them : then find ways of designing an ‘Ideal Brand Image’ for themselves : then forge ahead with renewed strength and an insatiable appetite to make a positive difference.     


THIS IS THE WAY WE CAN BUILD NOT JUST OUR COUNTRY’S IDENTITY BUT ALSO WORK ON THE UNLIFTMENT OF THE QUALITY OF HUMANITY IN GENERAL !!!!! 
IMAGINE WHAT A WORLD IT WILL BE - A WORLD WITH BETTER PEOPLE!!

3 comments:

  1. NEED YOUR FEEDBACK - PLEASE COMMENT AND SUGGEST HOW YOU WOULD LIKE THIS TO HELP YOU.

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  2. Dear Prof. Darasha

    Indeed, your take on brand and image building is commendable and worth emulating! It made for an informative and enjoyable read.
    It was only too natural for me to take a quick liking to the content, as I had conducted a Soft Skills Workshop for NWIMSR students(in Feb. 2015) which was titled "The Image and Skill Building Programme(ISEP)".Therein,inter alia, I had touched upon the very vital need to begin any endeavour for self-growth, by first respecting oneself, knowing oneself inside out and then bridging gaps that may be noticed.
    Unfortunately though, the idea of recognising one's self- worth and acting upon its upgrade, is seldom understood; that explains the undue focus on and literal 'celebration' of mediocrity, in the general masses!

    Hope your blog will be an eye-opener of sorts to cultivate "Class within the Mass"!

    Wishing you good luck for more such expressions of your creative juices!!

    Warm Rgds: Elizabeth Philip

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  3. Missed extending...
    Earnest and Heartfelt Compliments to you, Sir, on your brilliant initiative!!

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