Organizational Capability Profile with TOWS matrix

ORGANISATINAL CAPABILITY PROFILE (OCP):

ORGANISATINAL CAPABILITY PROFILE (OCP)

CAPABILITIES:

CAPABILITIES “ In order to take full advantage of its assets the organization needs to develop skills, as experience suggests that with similar assets two different firms may add value of different amount for themselves. This difference can only be explained by the differences these organizations carry their capabilities in utilizing these assets.”

EXAMPLE:

EXAMPLE “In a sector like management education, in a typical segment you will find institutions more or less with similar resources and infrastructure, however, the quality of their output in terms of new professionals for business may be starkly different for different institutions. This is greatly reflected in the type of Organizations that pick them up for employment and the kind of job responsibilities they are offered. This difference in output can be explained on account of the skills which these institutions carry with themselves. This position has been found true in case of many Indian companies as well as the multinational corporations.”

FUNCTIONAL CAPABILITY FACTORS:

FUNCTIONAL CAPABILITY FACTORS 1. FINANCIAL CAPABILITY FACTOR Sources of fund Usage of fund Management of fund

FUNCTIONAL CAPABILITY FACTORS:

FUNCTIONAL CAPABILITY FACTORS 2. MARKETING CAPABILITY FACTOR Product-Related Price – Related Promotion-Related Integrative and Systematic

FUNCTIONAL CAPABILITY FACTORS:

FUNCTIONAL CAPABILITY FACTORS 3. OPERATIONS CAPABILITY FACTORS Production System Operations and Control System R & D System

FUNCTIONAL CAPABILITY FACTORS:

FUNCTIONAL CAPABILITY FACTORS 4. PERSONNEL CAPABILITY FACTORS Personnel System Organizational and employee characteristics Industrial Relations

FUNCTIONAL CAPABILITY FACTORS:

FUNCTIONAL CAPABILITY FACTORS 5.INFORMATION MANAGEMENT CAPABILITY FACTORS Acquisition and retention of information Processing and synthesis of information Retrieval and usage of information Transmission and dissemination of information Integrative, systematic and supportive

FUNCTIONAL CAPABILITY FACTORS:

FUNCTIONAL CAPABILITY FACTORS 6. GENERAL MANAGEMENT CAPABILITY FACTORS General management system External Relations Organizational Climate

THE ASSESMENT OF OCP:

STEPS IN THE ASSESMENT OF OCP Assign values to the different capability factors ranging from -5 to +5 Asses relative strength and weakness Identify the gaps that need to be filled Determine the relative priorities Identify the competitors, vulnerability to outside influences, factors supporting threats etc. Here BCG Could be used or a TOWS Matrix ( Maxi-max , Mini-Min, Maxi – min , Mini-max )

Example of a TOWS Matrix for Whirlpool – Europe